When you keep up with Google’s SEO updates in July 2024 you will feel like chasing a moving target. These updates have changed the SEO landscape, making it more crucial than ever to stay informed.

According to the research, about 99,000 queries are processed by Google every second, or 8.5 billion searches daily.

Google has adjusted its algorithms to favor websites that not only provide valuable content but also offer a superb user experience. The focus has shifted towards more comprehensive, relevant content and faster, user-friendly websites.

Why should you care?

Well, if you’re managing a website, this update could either boost your site to the top of the search results or leave it needing a bit of a boost. If you understand these updates it helps you align your website with what Google thinks is important and makes your site more visible to potential visitors.

So, let’s find out what’s new and how you can use these updates to your advantage.

Google Search Algorithms Updates 2024

Google updating its search algorithms is not surprising considering the rapid evolution of technology, changed customer preferences, and evolving buying behaviors.

Updates to the Google algorithm are essential for marketers and business owners in order to remain current and visible online.

Following are the latest SEO Updates for 2024:

1. Google’s Spam Update

Google continued to work on maintaining high-quality search results when it introduced the June 2024 spam update. The update took a week to complete and was released on June 20th via Twitter. The official statement on the rollout’s completion was made on June 27.

With this update, Google’s AI-based spam-prevention system SpamBrain is better able to recognize and adjust to new kinds of spam.

Moreover, websites that experience changes in their ranking as a result of this upgrade need to learn Google’s spam regulations and abide by them. Compliance with the guidelines is essential to avoid lower rankings or removal from search results. The update targets many spam tactics, not just link spam.

Furthermore, maintaining compliant, high-quality web content is still the major priority in order to successfully navigate these changes.

We’ll keep you informed over the next few days regarding the effects of the spam update and the SEO community’s response.

2. Google is Raising The Bar on High-quality Content

AI began to influence content production and modify search algorithms in 2023. To put it another way, Google wants to provide customers with relevant, reliable, and fulfilling search intent content.

High-quality content is getting harder to find on the web due to the rise of AI-generated content, and Google’s search algorithm has become stricter about what makes content worthy of being ranked. After AI, there seems to be a greater focus on user intent and responding to inquiries from the target audience.

However, Google isn’t the only one who is tired of low-quality content. The majority of B2B sellers disregard the content created by the marketing team as being unresponsive and generic.

What does this indicate regarding B2B sales and marketing content in 2024?

It means that we need to use extra caution while utilizing AI to create content, among other factors.

AI can scale up the production of content, but not at the cost of quality. The most important aspect of the content strategy must still be the user experience.

Additionally, new Google algorithm updates also suggest that content with a human feel will rank higher than content created by AI.

Thus, while AI is still kind of developing when it comes to content generation, there is also an increasing demand for human SEO writers.

So, if producing high-quality content (for users and search engines) is your main objective, you should use AI as an editor rather than a writer.

Use AI to:

• Make blog post outlines for SEO.
• Use the appropriate keywords in your text.
• Create some engaging synonyms.
• Shortening sentences.
• Look for spelling and grammar errors.
• Write up interview transcripts.

Avoid using AI for: 

• Produce whole content pieces with minimal or no human interaction.

Businesses must figure out how to use AI to enhance and expand their content marketing initiatives while maintaining the human touch and expertise in the field that sets them apart.

Remember that Google gives preference to websites with a high level of E-E-A-T (experience, expertise, authority, and trustworthiness). It is more likely that your website will appear higher in search engine results if it can show these qualities.

3. Google’s Search Generative Experience (SGE) is on The Rise

The Search Generative Experience (SGE) feature of Google is starting to take hold and is gradually changing user behavior by displaying AI-generated results at the top of search engine results pages (SERPs).

Further, by providing clear and concise responses to search queries, SGE aims to improve user experience. In addition, it provides you with images and ideas for prompts to help you with your ongoing search.

SGE works more like a conversational AI assistant than a search engine, while not being a chatbot. We’ll most likely continue to approach SERPs in the same way in the future. However, SGE is still far off. It will take some time for it to completely take over and disrupt searches.

To get ready for SGI, we must create easy-to-understand content, such as the content that:

• Responds immediately to questions from users: SGE is all about getting right to the point, just like the users.
• Includes bullet lists: You can help SGE understand your content by breaking it up into sections and using lists. 
• Covers the whole topic: Avoid underestimating content clusters as SGE will direct viewers to further search results that address the same or related topic.
• Features amazing images: SGE will provide images that are relevant to the search query.

4. Regularly Updating Content is More Important Than Creating New

If you want to maintain your rankings in 2024, it will be more crucial than ever to update your content frequently. Content creators need to be attentive as Google wants new, relevant content to appear at the top of the SERPs.

Moreover, being on top of your content game is crucial if you want to keep an engaged audience. To make sure that your content remains engaging and relevant for both customers and search engines, you must update and regenerate it on a regular basis.

There’s more competition because of the quantity of content published every day. You should not risk your content getting outdated and loose rankings. If you want to be the go-to source for information, you need to stay updated as facts and insights are constantly evolving and changing.

Tips for guaranteeing your content is current and relevant:

• Conduct regular content audits: Review your content regularly to find any outdated or unnecessary information. Examining articles, blog entries, landing pages, and other content assets on your website are all included in this.
• Monitor trends in the industry: Keep up with the latest information and trends in your industry. Stay updated on the latest changes by keeping an eye on social media, subscribing to industry newsletters, and following relevant news sources.
• Engage with target audience: You should communicate with your target audience by asking and accepting comments, questions, and recommendations. Look for areas in which your content needs to be updated or enhanced through feedback.
• Research on keywords: Keep track of market trends and patterns in search engine usage through regular keyword research. Create updated content based on popular topics and optimize current content using this information.
• Repurpose content: To keep it current and interesting, repurpose content that already exists on new platforms or formats. You may, for instance, transform blog entries into podcasts, infographics, videos, or social media posts.

5. There’s A Rise in Zero-Click Searches

Zero-click searches have increased recently, in which users do not click on any of the search results.

This is a result of Google starting to show people more and more significant information in the SERPs without requiring them to click.

Further, there is no need for visitors to click when they can obtain the information they need straight from the SERP. In other words, companies are finding it more difficult to increase website traffic.

This year, there will probably be an even greater rise in zero-click searches. However, you may get ready by:

• Building thought leadership: You may encourage visitors to click on links that show on your website in search engine results pages (SERPs) by establishing your business as a leader in your industry.
• Optimize for featured snippets: For search queries that get no clicks, try to appear as a featured snippet. Optimizing information for highlighted snippets involves organizing it in clear, informative ways that directly address commonly asked questions.
• Diversify your marketing channels: You may increase traffic through several channels in your digital marketing plan, not only SEO. Such as industry-specific news websites, social media platforms, email marketing, and forums.

Last but not least, the goal should be to build a dedicated following that regards your business as trustworthy in information.

Final Words

Complying with Google’s policies is more important than ever considering the increase in Google SEO updates in July 2024.

Through consistent attention to detail and high-quality content, SEO services can effectively manage these updates and guarantee that their client’s websites continue to be accessible and valuable to customers.

If your business is finding it difficult to stay up to date with the constantly evolving search landscape, go for WeCreative digital marketing agency.

We offer you the best SEO services which can help you drive more traffic and stay updated with the Google updates. Contact us and explore how we can assist you with SEO services.

FAQs

What is the Google update 2024 for SEO?

One of Google’s biggest core algorithm updates yet was launched in March 2024, and it left a lot of people wondering. This update varies from the others in that it focuses on the low-quality, frequently artificial intelligence (AI) generated content that clutters search results.

What are zero-click searches?

Zero-click results are any results that Google displays for you without directing you to a particular website. For instance, you won’t need to click to a website to get the age of your favorite celebrity when you search for it on Google.

Does SEO matter in 2024?

As AI grows, the only constant thing is change. However, SEO is still alive and well and will continue to evolve. You will need to adapt your SEO approach in 2024 to stay up with the constant algorithm updates if you want to maintain your rankings.

Will AI replace SEO experts?

AI will never be able to fully replace a human, no matter how much it is integrated into an SEO’s workflow. We must compromise, set priorities, and modify direction in response to sometimes subtle inputs in many parts of our work.